By definition promotional is relating to the publicizing of a product, organization, or venture so as to increase sales or public awareness. One can barely survive any amount of time without encountering one sort of promotional merchandising or another. Even from the comfort of your own home are you surrounded by “messages” provided by companies, churches, handymen, new bistro around the corner or even the neighbor girl looking to watch your kids. Everyone has something to say and the industry of promotional merchandising is tasked with delivery of that information. Some of the most well-known objects used for this type of marketing are pens, bags, post-it notes, flyers, brochures, mouse pads, gadgets, cups/mugs, CD’s, DVD’s, clothing and even websites. Of course, just about anything can be used to promote your merchandise or message.
Brisbane, Queensland, Australia is home to 3.5 million people. It also has the fourth highest household income in the nation. On the banks of the Brisbane River and in a low dwelling flood-plain, the largest of the local government areas (LGA’s) in the nation and a diverse mix of both white and blue collar jobs, this city is a giant in the need for promotional merchandising. Endless opportunities are to be found needing the services of this marketing go-to. The city is home to countless marketing agencies ranging from large international groups to smaller locally developed operations. This city is home to a wide span of industries. The largest of these are the blue collar workers that make up the industrial workforce. Rich in petroleum refining, stevedoring, metalworking, QR railway workshops and all the associated occupations associated with waterway locations. With the largest growth percentage in the nation, construction jobs are also on the rise, both industrial and residential. A large white collar business class exists in the city as well. Finance, education and public sector government employees add to the infrastructure of this booming metropolis. All of this adds up to an extremely large need for promotional merchandising. Everyone needs a way to get the word out.
For every medium of merchandising, there seems to be a company specifically tailored to meet one’s needs. A long list of agencies and companies bless the urban and rural areas of Brisbane. Brisbane is known as the “country town city.” With this much diversity in population, there is an equal diversity in ways to market. Some agencies brag hometown roots feel while the larger companies offer mass marketing opportunities. Several of these are focused on the rich sports history in the city. Cricket, lacrosse, soccer, and golf drive the promotions in the area. Also high on the residents’ extra curriculars are the arts. Museums, architecture, and gardens dot the riverside and downtown areas. Transportation, development, and education are also of large importance to residents and transplants alike. The draw to the neutral climate and beautiful landscape is causing to the 2.2% annual growth rate. This growth along with the rich needs of a city as diverse as this lead to an annual revenue in the billions. The global marketplace also seeks the reputable promotional merchandise in Brisbane. It would appear that the only ones in the area not needing further promotional merchandising are the merchants of marketing themselves.